Which of the Following Best Explains Why Consumers Have Greater

question 136

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

• A)The production concept and competition have lowered prices.
• B)Implementation of the product concept has resulted in continually improving products.
• C)Customer-driving marketing creates products and services that meet customers' future needs.
• D)More companies are implementing societal marketing and weighing long-run costs and benefits.
• E)Through new communication technologies,customers have more access to information and more methods of sharing their opinions with other customers.