AmazonCom Leverages Relationships with Its Customers by Offering Them Music,videos,gifts,toys,consumer

question 51

Multiple Choice

Amazon.com leverages relationships with its customers by offering them music,videos,gifts,toys,consumer electronics and office products,among other product items.Based on the customer's prior purchase history,the company recommends related CDs,books or videos that might be of interest.This helps Amazon.com capture a greater ________.

• A)value proposition
• B)customer ownership
• C)share of customer
• D)social network
• E)market share

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Definitions:

Extraneous Variable

Any variable that is not intentionally studied in the experiment, which can affect the outcome and potentially confound the results if not controlled.

Dependent Variable

The variable being tested and measured in a scientific experiment, expected to change as a result of alterations in the independent variable.

Plant Growth

The process by which plants increase in size and mass through both cell growth and cell division, influenced by environmental factors and genetic makeup.

Dependent Variable

The variable in an experiment that is measured and expected to change as a result of manipulations to the independent variable.