Building and Maintaining Profitable Value-Laden Relationships with Customers of a Company

question 16

Multiple Choice

Building and maintaining profitable value-laden relationships with customers of a company is called ________.

• A)customer lifetime value
• B)customer perceived value
• C)customer relationship management
• D)database marketing
• E)societal marketing

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Definitions:

Simple Interest Rates

An interest calculation method where the interest is computed only on the original principal amount throughout the life of the investment or loan.

Principal

The original sum of money borrowed in a loan or put into an investment, excluding interest.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for financing inventory and accounts receivable.

Annual Simple Rate

The percentage rate of return calculated on an annual basis, using simple interest without compounding.