Building and Maintaining Profitable Value-Laden Relationships with Customers of a Company

question 16

Multiple Choice

Building and maintaining profitable value-laden relationships with customers of a company is called ________.

• A)customer lifetime value
• B)customer perceived value
• C)customer relationship management
• D)database marketing
• E)societal marketing

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Definitions:

Technological Determinism

The theory that a society's technology shapes its cultural values, social structure, and history.

Scientific Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Elite Achievements

Outstanding accomplishments typically realized by individuals recognized as the best in their fields.

United States

A federal republic in North America consisting of 50 states, a federal district, five major self-governing territories, and various possessions.