Define Customer Equity, and Explain Why It Is Important to a Company

question 24

Essay

Define customer equity, and explain why it is important to a company.

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Definitions:

Perfectly Inelastic

A market condition where the quantity demanded or supplied is unresponsive to price changes, depicted graphically as a vertical line.

Supply

The total amount of a product or service available for purchase at any given price level.

Inflation Rate

The percentage rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Nominal Rate

The interest rate unadjusted for inflation; the face value rate expressed as a percentage.