An Extruded Plastics Manufacturer Is in the Process of Dividing

question 54

Multiple Choice

An extruded plastics manufacturer is in the process of dividing a market into distinct groups of buyers with different needs,characteristics and behaviours who might require separate products or marketing programs.Which of the following is this firm doing?

• A)market development
• B)market diversification
• C)market penetration
• D)market targeting
• E)market segmentation

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Definitions:

Empathy

The ability to understand and share the feelings of another, putting oneself in another's shoes emotionally.

Interpersonal Therapy

Interpersonal Therapy is a short-term psychotherapy that focuses on improving interpersonal relationships and communication patterns to help alleviate symptoms of mental illness.

Psychodynamic

A psychological theory or approach that emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Confrontational Therapy

A therapeutic approach where the therapist directly challenges the patient's beliefs and behaviors to foster change.