Scouts Australia Is a Not for Profit Organisation That Offers

question 119

Essay

Scouts Australia is a not for profit organisation that offers young Australians,aged 6 to 25 years,fun and challenging opportunities to grow and develop through adventure and activities.While Scouts is the largest youth movement in the nation with some 68,000 members,Scouts has little difficulty attracting new members.However,for some time Scouts has been aware that it experiences difficulties retaining members for more than a few years.Member churn is especially noticeable in the older age groups to the point where it is difficult to encourage members to take up leadership positions within the organisation.Using principles of customer relationship management outlined in Chapter 1 combined with your creativity and general knowledge,suggest specific strategies that Scouts could use to improve its current member retention rates.

Recognize the importance of a slow, deliberate approach for resistant requests.

Acknowledge the significance of understanding your audience for effective persuasion.

Learn the use of common-ground and ethical persuasion techniques.

Distinguish between the organizational patterns for persuasive messages.

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Definitions:

Immune System

The body's defense system against infections and diseases, comprising organs, tissues, cells, and proteins that work together to combat harmful pathogens.

Disproportionately

To an extent that is too large or too small in comparison with something else.

Racial

Relating to the categorization of people based on physical and genetic characteristics such as skin color and facial features.

Ethnic Groups

Categories of people who identify with each other based on common ancestral, social, cultural, or national experiences.