A Marketing Manager Is Busy Working with Other Managers Evaluating

question 92

Multiple Choice

A marketing manager is busy working with other managers evaluating the products and businesses making up their company.He is engaged in ________.

• A)defining the company's mission statement
• B)preparing a business portfolio
• C)portfolio analysis
• D)marketing control
• E)profitability analysis

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Definitions:

Secondary Liability

Secondary liability refers to a legal obligation that arises not from direct involvement in a wrongful act, but from a failure to properly oversee or control the primary party responsible, or from benefiting from the act.

Negotiable Instrument

An official paper that assures the delivery of a particular monetary amount, which can be demanded at any moment or at an agreed-upon time, identifying the person who will make the payment.

Default

The failure to fulfill an obligation, especially the failure to make payments on a loan.

Treasurer

An officer in an organization responsible for managing the organization's financial affairs, including the custody and disbursement of funds.