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In the Product / Market Expansion Grid,two Approaches to Growth

question 110

Short Answer

In the product / market expansion grid,two approaches to growth that involve new product development are ________ and ________.


Definitions:

Mark Zuckerberg

The co-founder and CEO of Facebook (now Meta), known for becoming one of the world's youngest billionaires through the success of the social media platform.

Facebook

Facebook is a social networking platform that allows users to connect with friends and family, share photos, videos, and links, join groups with shared interests, and participate in social and commercial activities online.

Good Plan

A strategy or outline of actions designed with clear objectives, achievable goals, and detailed steps for execution that leads to the desired outcome.

Environmental Uncertainty

The extent to which an organization lacks information about its external environment, making future planning challenging.

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