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The Holiday Inn Group Has Divided the Total Customer Market

question 13

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The Holiday Inn group has divided the total customer market into smaller segments and selected the most promising segments.Deciding what position it wants to occupy in these segments is called targeting.


Definitions:

Legal Issues

Various legal challenges or problems that organizations or individuals may face, requiring understanding and adherence to laws and regulations.

Organizational Records

Documentation and information that capture an organization's operations, policies, and transactions.

Competency Inventory

A list or database of skills, abilities, and knowledge required for a particular job or set of jobs.

Performance History

A record or assessment of an individual's or entity's past achievements, success, failures, and overall performance.

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