Explain Why,according to the Authors of Your Text,the Marketing Mix

question 121

Essay

Explain why,according to the authors of your text,the marketing mix (product,price,place,promotion,process,physical evidence and people)takes a seller's view of the market,not the buyer's view.How should marketers consider the buyer's view?

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Definitions:

Descriptive Norms

Social norms that describe what is commonly done or typical behavior within a group.

Injunctive Norms

Socially accepted behaviors perceived as approved by a majority within a group or society.

City-wide Campaign

An organised effort aimed at promoting a certain cause, product, or message across an entire city.

Injunctive Norm

Social norms that guid what is commonly approved or disapproved of within a society, influencing behavior through perceived societal pressures.