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Online social networks represent an important form of buzz for marketers.
Significance Level
A threshold in hypothesis testing that determines the probability at which the null hypothesis is rejected, commonly denoted as alpha.
Confidence Interval
An interval of values sourced from sample observations, which is expected to include the unknown value of a population characteristic.
Population Proportion
The ratio of members in a group that satisfy a particular condition to the total number of members in the population.
Sample Size
The number of individuals or observations included in a sample, which is a subset of a population used for statistical analysis.
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