A Simple Measure of Return on Marketing Investment (Or Marketing

question 163

Multiple Choice

A simple measure of return on marketing investment (or marketing ROI) is ________.

• A)the net return from a marketing investment divided by the costs of the marketing investment
• B)the net return from all business activities divided by the cost of business investments
• C)the net return from sales increase attributable to advertising and promotion
• D)the net return from improvements in customer retention and loyalty
• E)None of the above-marketing ROI cannot be measured accurately.