At a Time When Most Skincare Companies Are Turning to Science-Based

question 7

Multiple Choice

At a time when most skincare companies are turning to science-based ingredients and formulations,the skincare company,Garnier,stands out as one that has rejected the scientific approach,turning instead to the use of active,natural ingredients.Garnier's skincare products,for example,are based on anti-oxidants sourced from grape seed and avocado oil.Shampoos include bamboo extract for shiny hair.Anti-wrinkle creams use plant-based pro-Retinol (Vitamin A) while body moisturisers are based on L-Bifidus (naturally occurring in dairy products) .Garnier emphasises the use of active natural ingredients in all its promotions,product descriptions and packaging.This is an example of ________.

• A)market differentiation
• B)market segmentation
• C)product development
• D)promotional push
• E)marketing mix

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Definitions:

Feminists

Individuals who advocate for gender equality and the rights of women.

Global Movement

refers to large-scale, collective actions or trends that span across countries and cultures, aiming at social change or creating awareness on global issues.

Feminism

A social, political, and cultural movement advocating for equal rights and opportunities for all genders, emphasizing the empowerment of women.

Negative Stereotypes

Generalized beliefs about a group that are often unfair or untrue, leading to prejudiced attitudes and discrimination.