Typically,customer Information Is Buried Deep in Separate Databases,plans and Records

question 105

Multiple Choice

Typically,customer information is buried deep in separate databases,plans and records of many different company functions and departments.To overcome such problems,which of the following should you try?

• A)customer satisfaction measurement
• B)more sophisticated software
• C)customer relationship management
• D)a marketing information system
• E)decreased marketing intelligence

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Definitions:

Absorption Costing

This approach to accounting incorporates all costs associated with manufacturing such as direct materials, direct labor, and variable as well as fixed overhead expenses into the price of a product.

Operations

Refers to the day-to-day activities involved in running a business that lead to the production of goods and provision of services.

Variable Costing

A costing method that includes only variable manufacturing costs—direct materials, direct labor, and variable manufacturing overhead—in product costs.

Absorption Costing

A bookkeeping technique that encases the entirety of manufacturing expenses such as direct materials, direct labor, along with both variable and fixed overhead costs, in the product’s cost.