Marketers Must Be Careful When Tapping into Online Networks as Results

question 86

Multiple Choice

Marketers must be careful when tapping into online networks as results are ________.

• A)measurable
• B)contradictory
• C)Difficult to measure and control
• D)often negative
• E)often surprising

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Definitions:

Workplace Deviance

Behavior that violates organizational norms and can harm the well-being of an organization or its members.

Conscientiousness

Traits that include being orderly, trustworthy, and having a significant dedication to obligations.

Emotional Stability

A personality trait signifying the extent to which a person can remain calm and composed under stress or pressure.

Organizational Financial Performance

The measure of a company's profitability, revenue growth, and financial health.