Explain Why,according to the Authors of Your Text,the Marketing Mix

question 121

Essay

Explain why,according to the authors of your text,the marketing mix (product,price,place,promotion,process,physical evidence and people)takes a seller's view of the market,not the buyer's view.How should marketers consider the buyer's view?

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Definitions:

Incentive Pay

Forms of pay linked to an employee's performance as an individual, group member, or organization member.

Predefined Behaviors

Actions or responses that are established in advance, often as part of guidelines, protocols, or role requirements.

Profit Sharing

Incentive pay in which payments are a percentage of the organization's profits and do not become part of the employees' base salary.

Base Salary

Definition: The initial rate of compensation for an employee, excluding additional bonuses, benefits or overtime.