The Marketer Wants to Understand How the Stimuli Are Changed

question 136

Multiple Choice

The marketer wants to understand how the stimuli are changed into responses inside the buyer's ________,which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.

• A)culture
• B)black box
• C)belief
• D)lifestyle
• E)social class

---

Definitions:

IQ Tests

Standardized tests designed to measure human intelligence and cognitive abilities.

Environmental Factors

External elements, including everything from climate and weather to social conditions and government policies, that can influence organisms and their development.

Intelligence Level

A measure of a person's cognitive abilities and potential.

Weakly Heritable

Refers to traits or characteristics that have a low genetic influence compared to environmental factors.