Which of the Following Would NOT Be a Useful Tool

question 106

Multiple Choice

Which of the following would NOT be a useful tool for determining marketing ROI?

• A)a marketing dashboard
• B)brand awareness
• C)market share
• D)SWOT analysis
• E)customer lifetime value

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Definitions:

Purchase Discounts

Reductions in the price of goods purchased, usually as a reward for early payment to the supplier.

Freight-In

The cost associated with getting inventory to a business, usually included in the cost of goods sold.

GAAP

The collection of standard accounting practices widely recognized for financial reporting is called Generally Accepted Accounting Principles.

Perpetual System

A system for managing inventory accounts that instantly logs inventory sales or acquisitions using computerized point-of-sale systems and software for enterprise asset management.