Which of the Following Statements Regarding Marketing Intelligence Is True

question 73

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A)Marketing intelligence is privately held information.
• B)The advantage of using competitive intelligence is negligible.
• C)All marketing intelligence is free.
• D)Marketing intelligence is publicly available information.
• E)Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

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Definitions:

Net Income

A company's financial gain following the deduction of all expenses and taxes from its earnings.

Cost Of Goods Sold

Costs directly involved in the manufacture of products a business sells, specifically labor and materials.

Operating Expenses

Costs associated with the day-to-day functions of a business, excluding costs of goods sold.

Gross Sales

The total sales revenue of a company without any deductions for returns, allowances, or discounts.