In the Communication Process Model, What Happens Immediately After the Receiver

question 60

Multiple Choice

In the communication process model, what happens immediately after the receiver receives the encoded message?

• A)The receiver confirms with the sender that the message sent was intended to be a message.
• B)The sender receives confirmation that the message has been understood.
• C)The receiver decodes the received message.
• D)The sender encodes the message.
• E)The receiver forms feedback in response to the received message.

---

Definitions:

Objective-and-task

A method of determining advertising budgets based on defining specific objectives and estimating the cost of tasks needed to achieve these objectives.

IMC Budget

The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.

Reach and Frequency

Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).

Establishing Budget

The process of calculating the amount of money needed or available for a specific purpose or project.