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Long-Term Relationships
Commitments between businesses and their stakeholders, such as customers or suppliers, focused on mutual growth, loyalty, and sustained interaction over time.
Buying Center
A group of individuals within an organization who are involved in the decision-making process for purchasing goods or services.
Influencer
An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Communications Budget
The allocation of funds dedicated to all forms of communication by an organization, including advertising, public relations, social media, and more, designed to promote the organization's products or services.
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