Examlex

Solved

Briefly Outline the Concept of a 'Public' from a Marketing

question 39

Essay

Briefly outline the concept of a 'public' from a marketing perspective.Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.


Definitions:

Bonds Payable

Long-term liabilities representing money owed by an entity to bondholders, to be repaid at a specified maturity date with interest.

Straight Line Amortization

A method of evenly spreading the cost of an asset over its useful life for accounting and tax purposes.

Straight Line Amortization

A technique for uniformly distributing the expense of an intangible asset across its lifespan.

Voting Shares

Securities affording the owner the ability to vote on important company decisions, including who gets elected to the board.

Related Questions