Generational Segments Which Define People by Their ________ May Be

question 40

Short Answer

Generational segments which define people by their ________ may be less effective than segmenting them by their lifestyle,life stage or the common values they seek in the products they buy.

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Definitions:

Instrumental Role

The part played by an individual in a societal structure, focused on goal-oriented tasks, especially in a family setting, traditionally associated with the breadwinner or provider.

Gender Norms

Roles, behaviors, activities, and attributes deemed appropriate by a given society for men and women, built based on social constructs.

Feminization of Poverty

The feminization of poverty refers to the increasing prevalence of poverty among women, especially in single-parent households led by women.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with the sex they were assigned at birth.