What Steps Might a Marketer Take to Shift from a Reactive

question 84

Essay

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

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Definitions:

Agreement

A mutual understanding or arrangement between two or more parties, often formalized by a contract, regarding their rights and responsibilities.

Tender

An offer by a contracting party to perform, along with being ready, willing, and able to perform, a duty outlined in the contract.

Conditional Contracts

Legal agreements that require certain conditions to be met before they are fully enforceable.

Quasi-Contract

A court-imposed contractual obligation to prevent unjust enrichment.