When Marketers Use Online Data to Target Ads and Offers

question 170

Multiple Choice

When marketers use online data to target ads and offers to specific consumers,what are they engaging in?

• A)Predictive analytics
• B)Data mining
• C)Netnographic research
• D)Online behavioural targeting
• E)Sampling

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Definitions:

Speaker

An individual who expresses thoughts, feelings, or information verbally in a conversation, public discourse, or presentation.

Communication

The process of transmitting information, emotions, or ideas through various means, fostering understanding between individuals or groups.

Ideas

Concepts, thoughts, or plans formed in the mind, potentially as a basis for creative endeavors or problem-solving.

Feelings

Emotional states or reactions that are subjective responses to external or internal events.