A Customer's Lifestyle Can Be Measured Using the AIO Dimensions

question 53

Multiple Choice

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

• A)Activities,Interests,Opinions
• B)Achievement,Involvement,Organisations
• C)Actions,Investment,Orientation
• D)Acknowledgement,Interests,Observations
• E)Adoptions,Interests,Occupations

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Definitions:

Good-child Morality

A stage in moral development where behavior is guided by seeking approval and maintaining good relations with others.

Moral Reasoning

The process of determining right from wrong in a situation based on personal values, societal norms, and ethical principles.

Story-dilemmas

Fictional or real-life scenarios used typically in psychological research to study moral reasoning and decision-making.

Anthropomorphic

Refers to attributing human characteristics or behavior to a god, animal, or object.