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Applying ________,Marketers Can Affect Demand for a Product by Associating

question 79

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Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.


Definitions:

Segregation

The mandatory division of various ethnic groups within a nation, community, or institution.

Jim Crow

Laws and practices in the United States that enforced racial segregation and discrimination against African Americans from the late 19th century into the 1960s.

Thurgood Marshall

The first African American Justice of the U.S. Supreme Court, serving from 1967 to 1991, known for his advocacy for civil rights and his victory in Brown v. Board of Education.

Charles Hamilton Houston

A prominent African American lawyer who played a significant role in dismantling Jim Crow laws and mentoring future leaders like Thurgood Marshall.

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