Generally,the Consumer's Purchase Decision Will Be to Buy the Most

question 90

Multiple Choice

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

• A)post-purchase behaviour
• B)attitudes of others
• C)cognitive dissonance
• D)alternative evaluation
• E)new product adoption

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Definitions:

R&D Spending

Financial investments allocated towards research and development activities with the aim of advancing innovation, creating new products, or improving existing ones.

Imitation

The act of mimicking or replicating someone else's actions, strategies, products, or behaviors.

Innovative Product

A new or significantly improved good or service that offers unique benefits or solves problems in a novel way.

Brand-Name Recognition

The extent to which a consumer can accurately identify a brand based on visual or auditory cues.