Of the Five Adopter Groups,the Cohort That Is Venturesome and Willing

question 122

Multiple Choice

Of the five adopter groups,the cohort that is venturesome and willing to try some risk is known as ________.

• A)innovators
• B)early adopters
• C)late majority
• D)laggards
• E)early majority

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Definitions:

Consumer Goods

Products and services that are consumed by individuals or households to satisfy their immediate needs and wants.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision or choosing an action.

Autos

Short for automobiles, referring to passenger vehicles designed for personal transportation.

Opportunity Cost

The value of the next best alternative forgone as the result of making a decision.