When a Company Identifies the Parts of the Market It

question 38

Multiple Choice

When a company identifies the parts of the market it can serve best based on common needs or characteristics the company decided to pursue,it is practicing ________.

• A)concentrated marketing
• B)mass marketing
• C)market targeting
• D)segmenting
• E)differentiation

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Definitions:

Computer Software

Programs and operating information used by a computer, encompassing both applications and the operating system.

Fast Food

Quick-service food items, usually part of a chain or franchise, that are prepared and served rapidly.

On-demand Economy

An economic model driven by technology where goods and services are delivered on demand to consumers via digital marketplaces and apps.

Independent Contractors

Individuals who offer their services on a freelance basis and are not considered employees of the companies with which they work, often providing their tools and deciding their work hours.