Compatibility Is a Major Factor Influencing the Adoption Process

question 4

Short Answer

Compatibility is a major factor influencing the adoption process.Compatibility refers to the degree to which an innovation fits the ________ and ________ of potential consumers.

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Definitions:

Personal Trait

Characteristics or qualities that define an individual's personality and behavior.

Recruitment

The process by which organizations identify, attract, and select candidates for employment to fill vacancies.

Manufacturer's Representatives

Independent sales agents who represent the product lines of one or more manufacturers in a specific territory.

Sales Training Techniques

Methods and strategies used in educating sales teams on how to effectively engage customers, understand their needs, and close deals.