A Fast Food Chain Came Out with a New Hamburger

question 44

Multiple Choice

A fast food chain came out with a new hamburger and released it initially in two different cities with two different price points.Its marketers then analysed the different levels of purchases made at the two different price points,planning on using the information to set a nationwide price for the new offering.This is an example of ________.

• A)observational research
• B)survey research
• C)ethnographic research
• D)experimental research
• E)descriptive research

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Definitions:

Savings

Money set aside for future use, often stored in accounts that accrue interest over time, helping to protect against financial emergencies or to finance future purchases.

Interest

The cost of borrowing money or the reward for saving, expressed as a percentage of the principal amount per period of time.

Deposit

Money placed into a financial institution for safekeeping, which can earn interest over time depending on the type of account.

Deposits

Funds placed into an account at a financial institution, often earning interest.