Which of the Following Is Used to Pull Information from Data

question 118

Multiple Choice

Which of the following is used to pull information from data and use it to generate predictions for individual customers?

• A)Online focus groups
• B)Netnographic research
• C)Marketing analytics
• D)Primary data
• E)Predictive analytics

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Definitions:

Tolerate Failure

The capacity of an organization or system to endure and learn from failures without suffering catastrophic consequences.

Value Engineering

A systematic approach to improve the 'value' of products or services by using an examination of function. Value can be increased by either improving the function or reducing the cost.

Quality Function Deployment (QFD)

A process for determining customer requirements (customer “wants”) and translating them into the attributes (the “hows”) that each functional area can understand and act on.