According to Some Commentators,________ May Not Be a Good Basis

question 82

Multiple Choice

According to some commentators,________ may not be a good basis for developing marketing strategies since Australians have difficulty placing themselves within such groups,and in any event the groups are so large as to make them ineffective as market segments.

• A)cultural groups
• B)generational segments
• C)subcultures
• D)demographic segments
• E)social classes

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Definitions:

Bait And Switch

A deceptive marketing strategy where a customer is attracted by the advertisement of a low-priced item but then is encouraged to buy a more expensive one.

Permission Marketing

A marketing strategy where businesses send promotional messages only to individuals who have consented to receive them.

Attract Buyers

Strategies or methods used to draw potential customers' interest in a product or service.

Behaviorally Targeted

Advertising or content delivery aimed at individuals based on their observed behaviors and preferences.