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________ Are Consumer Products That the Consumer Either Does Not

question 157

Multiple Choice

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.These products require a lot of advertising,personal selling and other marketing efforts.


Definitions:

Reinforcement Schedule

A plan or strategy in behavioral psychology involving the timing and frequency of rewards that influence the rate and retention of learning.

Observes Behavior

The act of watching and noting the actions or reactions of individuals or groups in order to gather data about specific, often psychological, phenomena.

Variable Interval

In the context of schedules of reinforcement in behaviorism, refers to a reinforcement schedule where responses are rewarded after a variable amount of time has passed.

Praise

The act of expressing approval or commendation; an important tool in reinforcing positive behavior and achievements.

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