The Answer to the Customer's Question,'Why Should I Buy Your

question 5

Multiple Choice

The answer to the customer's question,'Why should I buy your brand?' is found in the ________.

• A)quality image
• B)customer services
• C)value proposition
• D)differentiation
• E)pricing and promotion structure

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Definitions:

Nominal Rate

The interest rate before adjustments for inflation; essentially, the face value rate of interest.

Inflation

How fast the general price index for merchandise and services escalates, corroding the purchasing strength.

Spot Rate

The current market price of a currency, security, or commodity available for immediate delivery.

Interest Rate Parity

A theory asserting that the difference between the interest rates of two countries is equal to the difference between the forward exchange rate and spot exchange rate.