Scouts Australia Is Currently Scrutinising Its Database of Current and Lapsed

question 28

Multiple Choice

Scouts Australia is currently scrutinising its database of current and lapsed members in an effort to detect patterns.It is hoping to develop insights that will enable it to develop programs encouraging existing members to stay with the scouting movement for longer than average.It is also hoping to implement programs designed to encourage lapsed members to re-join the movement.Scouts Australia is currently engaged in which type of segmentation analysis?

• A)benefit
• B)usage occasion
• C)user status
• D)demographic
• E)loyalty status

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Definitions:

Jobs

Individual units or projects within job costing systems, where costs are tracked separately to determine profitability.

Meals

Food that is prepared and served to individuals or groups, often at set times of day.

Patient-Visits

A measure used in healthcare management to count the number of times patients receive clinical services.

Static Budget

A budget set for a specific level of activity that does not change, even if actual levels of activity change.