If the Consumer's Drive Is Strong and a Satisfying Product

question 9

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it then.If not,the consumer may store the need in memory or undertake a(n) ________ related to the need.

• A)brand personality
• B)alternative evaluation
• C)post-purchase behaviour
• D)information search
• E)product adoption

---

Definitions:

Objective Thoughts

Thinking that is based on factual evidence and uninfluenced by personal feelings or opinions.

Nature Versus Nurture

A debate concerning the relative importance of an individual's innate qualities ("nature") versus personal experiences ("nurture") in determining or causing differences in physical and behavioral traits.

Heredity

Heredity is the passing on of physical or mental characteristics genetically from one generation to another.

Environment

The surrounding conditions or influences that affect the growth, development, and survival of organisms, including humans.