Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 74

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is NOT one of them?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

RADAR Model

A framework used in business to Recognize, Avoid, Detect, Answer, and Recover from potential risks or issues.

Quality Standards

Specific criteria within an industry or profession that define the degree of excellence or the minimum acceptable levels of quality for products and services.

Feel-good Commercials

Advertising campaigns designed to evoke positive emotions and associate those feelings with a brand or product.

Ethical Leaders

Individuals who demonstrate and promote high ethical standards and integrity in their decision-making and leadership practices.