Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 74

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is NOT one of them?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

The War of Jenkins' Ear

A conflict between Britain and Spain (1739-1748), originating from the maltreatment of British sailors and named after an incident involving Captain Robert Jenkins.

Caribbean Smuggling

The illegal trade or transport of goods, people, or substances in and out of the Caribbean, often involving drugs, arms, and historical trade bans like those in the sugar and rum industries.

British and French Empires

Two of the largest and most powerful empires in history, known for their extensive colonies and influence over many parts of the world.

Trade Routes

Paths followed by traders to transport goods from one place to another, often covering great distances and involving multiple modes of transport.