When Marketers at Unilever Selected the Millennials,a Demographic That Includes

question 177

Multiple Choice

When marketers at Unilever selected the Millennials,a demographic that includes university students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

• A)market segmenting
• B)mass marketing
• C)differentiation
• D)targeting
• E)positioning

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Definitions:

Contractility

The capability of muscle tissue to contract or shorten, generating force and movement.

Secretion

The process by which substances are produced and discharged from a cell, gland, or organ for a particular function in the organism or for excretion.

Intercalated Discs

Specialized connections between cardiomyocytes, containing gap junctions and desmosomes, facilitating synchronized heart contractions.

Cardiocyte

A muscle cell of the heart, specialized for continuous contractions that pump blood throughout the body.