A ________ Involves the Use of a Successful Brand Name

question 31

Multiple Choice

A ________ involves the use of a successful brand name to launch new or modified products in a new category.

• A)line extension
• B)product line
• C)brand extension
• D)private brand
• E)brand symbol

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Definitions:

Social Technographics Model

A framework categorizing the way people engage with technology and social media, ranging from content creators to spectators.

Conversion

Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.

Social Commerce

A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.

Social Interactions

The process by which individuals act and react in relation to others within the social structure.