Unilever,a Company Active in the Cosmetics and Toiletries Market,is Most

question 112

Multiple Choice

Unilever,a company active in the cosmetics and toiletries market,is most likely primarily using which type of segmentation with its Lynx product?

• A)age and life-cycle
• B)gender
• C)behaviour
• D)psychographic
• E)geographic

---

Definitions:

UCC

This code, called the Uniform Commercial Code, acts as an all-encompassing body of law for managing commercial operations in the United States.

Duty to Inform

The legal obligation of one party to provide relevant information to another party in certain circumstances, such as in contracts or advisory relationships.

Law of Agency

A legal doctrine concerning the relationship where one party, the agent, is authorized to act on behalf of another, the principal, in transactions with third parties.

Mental Capacity

An individual's cognitive ability to understand, make, and communicate informed decisions regarding personal or legal matters.