Marketers of Automobiles,clothing,cosmetics,financial Services and Travel Are Most Likely to Use

question 94

Multiple Choice

Marketers of automobiles,clothing,cosmetics,financial services and travel are most likely to use which of the following types of segmentation?

• A)gender
• B)income
• C)occasion
• D)usage rate
• E)benefits sought

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Definitions:

In-Depth Interview

An exploratory research technique in which trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.

Considerable Information

Significant or substantial data and facts that are of importance in decision-making processes or problem-solving scenarios.

Trained Moderator

An individual with specialized training in facilitating group discussions or focus groups, ensuring efficient and meaningful conversation flow.

Focus Group

A research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.