A Manufacturer of Toothpaste Has Segmented the Market and Developed

question 46

Multiple Choice

A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments.One product offers all day protection from tooth decay,a second product offers whiter,brighter teeth and the third product offers all day mouth freshness.Which approach to segmentation is the company most likely to have used?

• A)benefit segmentation
• B)psychographic segmentation
• C)usage occasion
• D)usage rate
• E)demographic segmentation

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Definitions:

Years

A term referring to the span of time equivalent to 365 days or 12 months, typically used in the context of age, experience, or historical periods.

Y-Intercept

The point where a line or curve intersects the y-axis of a coordinate system.

Vertical Spread

A strategy in options trading that involves purchasing and selling of two options of the same type and expiration date but different strike prices.

Data Points

Individual values or measurements that are collected through observation and are represented in a data set.