Your Current Assignment at York Foods Is to Find the Major

question 39

Multiple Choice

Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit and the major brands that deliver each benefit.What is this segmentation method called?

• A)benefits sought
• B)user status
• C)age and life-cycle
• D)psychographic
• E)demographic

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Definitions:

Minimum Contacts

A legal standard that determines when it is appropriate for a court in one jurisdiction to assert personal jurisdiction over a defendant from another jurisdiction.

Interrogatories

Written questions sent by one party to another in a lawsuit, which must be answered in writing and under oath.

Discovery

A process of information gathering that takes place before a civil trial.

Amount in Controversy

The Amount in Controversy is the monetary value involved in a lawsuit that must be met or exceeded for a court to have jurisdiction.