Which Type of Segmentation Centres on the Use of the Word

question 105

Multiple Choice

Which type of segmentation centres on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase or when they use the purchased item?

• A)demographic
• B)psychographic
• C)occasion
• D)impulse
• E)emergency

---

Definitions:

African American

A racial or ethnic group in the United States with ancestry from any of the black racial groups of Africa.

Hispanic American

refers to an individual from, or a descendant of, Spanish-speaking populations of Latin America and the United States, sharing a varied mix of cultural and historical heritage.

Single Mothers

Women who are raising children without the presence or support of a partner in the household.

Conspicuous Consumption

The spending of money on and the acquisition of luxury goods and services to publicly display economic power—either the actual income or the perceived social status of the individual.