Scouts Australia Is Currently Scrutinising Its Database of Current and Lapsed

question 28

Multiple Choice

Scouts Australia is currently scrutinising its database of current and lapsed members in an effort to detect patterns.It is hoping to develop insights that will enable it to develop programs encouraging existing members to stay with the scouting movement for longer than average.It is also hoping to implement programs designed to encourage lapsed members to re-join the movement.Scouts Australia is currently engaged in which type of segmentation analysis?

• A)benefit
• B)usage occasion
• C)user status
• D)demographic
• E)loyalty status

Understand the relationship between bond coupon rates and their sensitivity to interest rate changes.

Comprehend the factors that influence the yield to maturity and expected returns on bonds.

Recognize the impact of bond features (such as call provisions, sinking funds, and convertibility) on required coupon rates.

Identify the considerations for rating agencies in assessing bond default risk.