________ Segmentation Divides a Market into Groups According to Occasions

question 119

Short Answer

________ segmentation divides a market into groups according to occasions when buyers get the idea to buy,make a purchase or use a product.

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Definitions:

Conscientiousness

Conscientiousness is a personality trait characterized by organization, dependability, and a strong sense of duty.

Openness

A personality trait characterized by a willingness to try new experiences, be creative, and think imaginatively.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and high levels of emotional expressiveness.

Neuroticism

One of the five major personality traits, characterized by anxiety, moodiness, worry, envy, and jealousy.