The Accor Hotel Group Operates a Number of Hotel Brands,each

question 149

Multiple Choice

The Accor Hotel Group operates a number of hotel brands,each positioned at a different segment of the market.The luxury international hotel group trades as Sofitel;the mid-price,three-star hotel group trades as Novotel;budget-priced,two-star hotels trade as Ibis;the budget-priced,limited-service hotel group trades as Formula One;and finally an extended-stay hotel chain aimed primarily at the elderly trades as Hotelia.The Accor group is using which approach to segmentation?

• A)undifferentiated
• B)differentiated
• C)niche
• D)target
• E)individual

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Definitions:

Trait Dimension

A trait dimension is a continuum along which individual differences in a specific personality trait can be measured.

Conscientiousness

A personality trait characterized by thoroughness, diligence, and the organization of one's actions.

Empirically Derived

Derived from or guided by experience or experimentation rather than theory or pure logic.

Discriminate

To make a distinction or differentiate, often unfairly, between individuals or groups based on characteristics such as race, gender, or age.