Each Time the Coca Cola Company Has Introduced a New

question 45

Multiple Choice

Each time the Coca Cola Company has introduced a new type of cola beverage,Coke Original lost sales.When Diet Coke was released it resulted in a loss of sales to the original.When Coke Zero was launched,it took sales away from both Coke Original and Diet Coke.This loss of sales,as a direct result of a brand extension strategy,is known as ________.

• A)brand cannibalisation
• B)fighting brands
• C)product obsolescence
• D)derived demand
• E)portfolio planning

---

Definitions:

Life Course

An approach in sociology and psychology that studies individuals and their changes in behavior or life path over their lifespan, often in a social context.

Intervention Programs

Structured programs aimed at addressing and mitigating specific issues or behaviors, often within a therapeutic, educational, or community context.

Psychotherapy

A treatment method that involves talking with a mental health professional to address emotional, behavioral, or mental health issues.

Self-Monitoring

The process of paying close attention to one's own behavior and using these observations to shape and control one's actions.